Thursday, March 08, 2007

Microsoft enters HD in Photo in Image Format race

Microsoft has just entered a horse in the Image Format Derby as you can read here and here.

I was expecting this, as I stated in one of my previous blog entries about DNG:

"Of course, it is to be expected that Microsoft, who recently acquired iView Media Pro will gatecrash at least the ground floor -consumer use of Raw - of this party when it gets big enough to warrant a landgrab. The PC has become the digital image shoebox, and even Bill Gates has kid pix to save these days."

At this point it's not yet quite clear to me whether HD Photo is a Raw format like DNG or a "cooked" format like Jpeg, but it is certainly aimed at the digital image shoebox.

Adobe themselves helped Microsoft, we are told, in writing their HD Photo plugin for Photoshop
! Well, I guess that owning both the racecourse and the committee, and having the favorite slow down to let you pass, helps your nag win the race.

1 comment :

Barry Pearson said...

Note that HD Photo isn't a raw file format, which is what "consumer use of Raw" might imply.

It is intended to compete with JPEG and possibly TIFF. It doesn't have capability equivalent to DNG.